As an independent restaurant owner, making the right first impression can make or break your success. Shawn reminds us that sometimes our own eyes become numb to what’s going on inside our four walls; from dirty entranceways and thrown-out cigarettes, it doesn’t take much for customers to be turned off before they’ve even opened the door! His advice? Get a secret shopper- someone who sees everything with fresh eyes and is sure to spot exactly what needs changing when we don’t always see ourselves.
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